CoolDrive Named New National Distributor for Lightforce
1 Mar, 2018
CoolDrive has been appointed the new national distributor for Lightforce, further demonstrating the automotive parts distributor’s commitment to automotive lighting.
Effective as of 1 March, 2018, the entire range of Lightforce products will be available from CoolDrive’s 33 branches across Australia and New Zealand.
“We are incredibly pleased to be welcoming Lightforce to the CoolDrive fold,” CoolDrive’s CEO and Managing Director, John Blanchard said.
“There is a strong synergy between our two organisations, both being Australian and Lightforce manufacturing its award winning products here too.
“Lightforce’s products are hard wearing and manufactured with a focus on performance, innovation and design and they are sure to be a popular addition to CoolDrive’s lighting range.
“Lightforce has a strong and loyal following and we are confident that this new relationship will increase our customer base along with growing our existing business.”
The Lightforce range includes driving lights, utility lights, single and dual row lightbars, interior lights, search lights and hunting lights.
Also available from CoolDrive will be Lightforce’s portable battery packs, chargers and accessories.
Lightforce joins other brands including Ignite, Narva and Hella amongst others in CoolDrive’s lighting range, which has seen significant growth in recent years.
“In five years, our lighting range has increased substantially, resulting in the release of the very first CoolDrive lighting catalogue in 2017,” Mr Blanchard continued.
“Our product ranges vary in response to customer demand and we have seen significant increase in enquiries and sales in lighting and the addition of Lightforce will certainly add weight to this category.”
Further information on the Lightforce range is available from CoolDrive branches nationally.