Focus On Automotive Lighting at CoolDrive Auto Parts
25 Jun, 2019
Ranging the biggest brands in automotive lighting and a commitment to the development of its home-branded lighting products have seen CoolDrive Auto Parts grow its market share of this highly-competitive sector over the last 12 months.
Australia’s premier automotive parts distributor, the proudly family-owned CoolDrive has continued to expand its lighting offerings from leading brands including Hella, Lightforce, Narva and LED, as well as its home-branded HULK 4x4 and Ignite.
“Lighting has become an increasingly important sector in the automotive parts and accessories market over the past five years,” CoolDrive’s CEO and Managing Director, John Blanchard said.
“You need to realise, though, that we’re not only talking about traditional vehicle-mounted or replacement lighting, there is huge demand now for associated lighting solutions, including lighting kits, camping lights, emergency lights, work lights, even extension cables and dimmer switches."
“As a distributor, we have ensured we have the very best and most popular brands of lighting available for our branches and have identified where there was an opportunity to develop an Australian-made product to fill a gap in the market.”
Traditional automotive lighting for passenger vehicles and 4WDs such as driving lights, fog lamps, light bars, headlight replacement units and running lights, plus rear, side and reversing lights for cars and trailers are all a standard part of the CoolDrive product line up.
But then there’s more specialised lighting such as inspection lights, emergency beacons, interior lights, marine lights, lighting for worksites and campsites and other special-purpose applications.
Recent focus at CoolDrive has been on its HULK 4x4 lighting range, which is part of a broader range of more than 150 parts and accessories now being offered to the active four-wheel-drive market.
Ever-increasing interest in the camping and outdoor lifestyle nationally had led HULK 4x4 to introduce an expanded range of outdoor lights including lanterns and strip lighting for campsites, extension cable kits and emergency beacons.
Its latest on-vehicle lighting products are new slim-line multi-fit minebars, designed and manufactured in Australia.
The HULK 4x4 minebars each measure 1.2m wide, are made from heavy-duty black anodised extruded aluminium and feature different weather-proof light combinations suitable for 12 or 24-volt applications.
Stepped edges allow fitment with Rhino-Rack or other leading brand’s universal or vehicle-specific mounting kits, and a mounting channel runs the entire length of the minebars, enabling virtually infinite mounting options.
Both new HULK 4x4 minebars feature a central amber 103 Series low-profile LED beacon, two ADR-approved LED rear combination lamps and a brigade tonal reversing alarm, which provides the traditional “beep beep” sound.
The clear LED rear combination lamps mounted at either end of the minebars provide Stop, Tail, Indicator and Reverse light functionality, while the central amber LED beacon offers 12 flash patterns including a rotating flash pattern.
The new HULK 4x4 minebars are vibration, dust and water-resistant, meet or exceed all required industry standards and design rules, and come pre-wired with a 4m long, 8 wire sheathed harness assembly and installation instructions.
Ignite is another CoolDrive brand and it focuses on special-purpose lights, such as light bars, driving lights, work lamps and accessories, the result of significant research and development.
Further information on CoolDrive Auto Parts’ lighting range is available on iShop!