Updated and relevant… our Logo evolves


At CoolDrive we think of our brand as a continuous project that’s never totally done. Just as people and companies evolve, so do brands. We’ve grown ours over many years through our fantastic products, a unique culture, and an incredible customer and motorsport community. Today, we’re taking a step forward with an updated and relevant logo.

Part of what differentiates our business from our competitors is that we put our customers at the heart of everything we do. We’re always listening to them to make sure we really understand their needs. As we continue to grow and expand our range and areas of focus, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.

With all this in mind, we thought it was a good time for it to be updated. This logo represents what we are today, while remaining flexible as our products continue to evolve.