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VR Experience - CoolDrive's Centrepiece at AAAE

25 Feb, 2019

CoolDrive Auto Parts will offer visitors to its stand at the 2019 Australian Auto Aftermarket Expo (AAAE) the opportunity of a lifetime - the chance to experience what it’s like to ride in the Team CoolDrive Supercar.

It’s all thanks to immersive Virtual Reality technology, which will provide a 360 degree 3D experience of a hot lap at the Winton Motor Raceway complete with sound effects and a running commentary from Team CoolDrive driver Tim Blanchard.
“Automotive is in our DNA and the AAAE is an opportunity to share that passion.” Karolina Micallef, General Manager of Marketing, CoolDrive Auto Parts said.
“We want to provide show stand visitors with a glimpse into the future and the possibilities of how we can engage with them as the industry evolves, starting with the Supercars experience."

“In this digitally-driven age, we want to engage our ever increasingly tech-savvy customers and enable them to experience and further familiarise themselves with our brand and passion.”
CoolDrive Auto Parts' stand at the AAAE (#M24) will display a broad array of products including its industry-first EV (Electric Vehicle) parts and tools range, as well as its acclaimed HULK 4x4 accessories.

Also on show will be a range of Lubricants and Filtration components, Underbody parts such as Nolathane, Gabriel and Bilstein, Engine Management and Cooling parts, Air-Conditioning components, plus Brake and Clutch parts.
Rotating components will be displayed too, and as part of that CoolDrive Auto Parts will have available on its stand its new 500+ page seven-section 2019 Alternator catalogue, which includes a vehicle application guide and a fast-find index.
Another key feature of the CoolDrive Auto Parts AAAE stand will be an Interactive Lighting test area, where show visitors can test the multitude of lights on show.
A teaser video of CoolDrive’s Virtual Reality experience is available to view here: http://bit.ly/VRTEASER.

To experience the ride of a lifetime in person, visit Stand M24 of the Australian Auto Aftermarket Expo, held at the Melbourne Convention & Exhibition Centre between 4-6 April 2019.

For more information about the show, please visit the AAAE Website.

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