CoolDrive Enhances iShop

24 Jun, 2015

Responding to the needs of a new generation of tech savvy workshop professionals, CoolDrive Distribution has introduced some time-saving new features to its iShop on-line shopping website.

Already regarded as the industry benchmark for on-line ordering, the upgraded CoolDrive iShop e-commerce site has been further enhanced with new functionality to make parts and accessories identification, selection and purchasing even easier.

There’s now a Pricing Tab on the iShop toolbar that enables users displaying a specific product on the screen to toggle between options showing the RRP, the Resellers price or no price at all.

This empowers the operator with total control over what appears on the screen, in the event they want to show a customer a product on screen, or utilise the new Print Flier function to hand or email a copy of the product page to the customer with the selected pricing displayed.

iShop’s new Print Flyer function also ensures that the only thing that is printed out is what’s displayed on the screen, providing precise technical specifications to the customer.

And now to make locating the nearest CoolDrive branch or warehouse as easy as possible on the iShop website, Google Maps functionality has been added to the Branch Locator operation, along with full address and contact details.

It’s simply enabled via the Google Maps button.

“Today’s generation of workshop owners and mechanics are embracing on-line technology because of the time savings offered … they often literally order parts from their phones or tablets while still under the car bonnet,” CoolDrive Distribution Marketing Manager Tim Blanchard said.

“So it’s crucial that iShop be as responsive and easy to use as possible, and the enhancements we’ve just incorporated into the website are the result of feedback we’ve received from customers.

“iShop won’t stand still … we’ll continue to develop it to ensure it remains the best in the industry.”

CoolDrive’s iShop features a comprehensive Product Identification facility that enables users to search for parts via a VIN number, Vehicle Application, Keyword or Part Number, or Category.

There’s a Product Compare function that enables iShop users to select up to three different parts that might be suitable for an application and view them together on the one page, to choose the most appropriate.

And there’s a ‘360 degree’ view option that rotates a product image to view anchor points, connection inputs and other detail from all angles, to further assist confirmation of its suitability.

CoolDrive’s iShop lists 60,000 products, provides instant information on stock and warehouse availability, together with a large portfolio of ready-to-use administration templates, news on current specials and the latest products.