CoolDrive Continues COVID-19 Support for Customers

17 Sep, 2020

CoolDrive Auto Parts’ ongoing dedication to its customers continues in the wake of the COVID-19 pandemic, with a host of new promotions and incentives to support these businesses.

The family owned automotive parts distributor has just launched a new promotion “Bounce Back and Grow with CoolDrive”, where its customers can win a growth business marketing strategy from a dedicated automotive marketing agency.

There are seven packages available for customers across Australia and New Zealand, with each strategy individualised and tailored for the winning businesses.

“Helping small businesses - our workshop customers - stand out in these difficult economic times is paramount,” said John Blanchard, CoolDrive Auto Parts CEO.

“CoolDrive wants to be flexible and responsive to the changing needs of our customer and their customer during this time. We want to enable them to maximise their exposure, leads and revenue by embracing targeted marketing strategies.”

This incentive follows the widely successful “Bathurst Business Boost” promotion, which gave eligible CoolDrive customers the chance to feature their logo on the Team CoolDrive Supercar at the Bathurst 1000 in October.

This promotion was won by Perth’s Voltaic Auto Electrical & Air Conditioning, whose short video was chosen as the winning entry.

“2020 has been one of the most challenging years ever. As a family owned business and with many of our customers being family businesses also, we understand the impact COVID-19 has had and continues to have on the immediate and wider industry,” continued John Blanchard.

“We want to do everything we can to support our customers during this time.”

At the beginning of the COVID-19 pandemic, CoolDrive quickly embraced a raft of changes to its health and safety practises, delivery procedures and cleaning standards, to ensure the safety of its staff and the wider network.

It also distributed regular communications via email with tips, videos and information about best practice during the crisis.