CoolDrive Reps Conference

12 Jun, 2015

External reps from all states gathered in Melbourne recently to hear presentations from Product Managers about current business issues and new product developments.  The emphasis of the conference was on “opportunities” and “looking for the positives”.  

John Blanchard (MD) presented a strategy session and provided plenty of direction and support for the Sales team.  He spoke about how the sales increases over recent years put strains on all resources but “hey, what a great problem to have”. 

Other presentations covered the current launch of the Denso TT spark plugs, the introduction of the new truck airconditioning ranges from Waeco and Rencool, further product development from Ignite, the new Switch programme, progress on the new Catalogues, iShop technology developments as well as a comprehensive open forum session. The future product strategies were very exciting and the range of initiatives underway will pave the way for future growth in the years to come.

After the final session many participants indicated that the conference was highly successful and felt very confident in the future direction of CoolDrive,