HULK 4X4 Door Step Takes Top Prize at AAAE

14 Apr, 2022

CoolDrive Auto Parts’ own HULK 4X4 Adjustable Vehicle Door Step has been named one of the Most Innovative New Aftermarket Products at the 2022 Australian Auto Aftermarket Expo (AAAE), held recently in Melbourne.
 

At the Expo – where CoolDrive displayed its expansive offering and expertise across multiple stands -the HULK 4X4 Adjustable Vehicle Door Step stole the show, claiming top honours in the 4WD category.

“We are thrilled that the HULK 4X4 Adjustable Vehicle Door Step has been recognised by the aftermarket industry for its innovative features and functionality,” Ben Fraser, Product Manager at CoolDrive Auto Parts said.
 
“The HULK 4X4 Adjustable Vehicle Door Step is a product that was engineered to innovate. Our team saw a product commonly used by off road enthusiasts and improved on it in nearly every aspect.
 
“Since its launch, it has quickly become one of the most popular lines in the rapidly expanding HULK 4X4 range.”
 
The HULK 4X4 Adjustable Door Step is the only patented product of its kind that universally works on both the front and back doors of most vehicles, giving its users more access to the roof.
 
With its long extendable platform, it allows for a safe, flat grip, all while being strong, yet compact and easy to transport.
 
The ultimate aim of the HULK 4X4 range is to be a trusted partner in the off-road lifestyle, providing everything required to fit out off-road vehicles completely.

The team at HULK 4X4 are enthusiasts themselves, understanding what the industry wants and needs, ensuring the product range responds and expands in line with the latest trends and customers’ needs.
 
CoolDrive almost took home a second accolade from AAAE, with its stand one of the finalists for the “Best Stand Over 36sqm” award

The expansive stand had dedicated displays for each of CoolDrive’s own brands – HULK 4X4 outdoor accessories, Jaylec electrical and rotating products, Jayair air conditioning products, Jayrad engine cooling components, AFI engine management components, Aunger automotive accessories, Bremtec Brakes and Ignite lighting.

The expansive stand had dedicated displays for each of CoolDrive’s own brands – HULK 4X4 outdoor accessories, Jaylec electrical and rotating products, Jayair air conditioning products, Jayrad engine cooling components, AFI engine management components, Aunger automotive accessories, Bremtec Brakes and Ignite lighting.
 
CoolDrive also had a dedicated Racer Industries stand, where it showcased the motor racing parts and components available from Australia’s leading motorsport store.
 
Complementing CoolDrive’s strategic business expansion, there was a dedicated stand showcasing its Tools & Equipment category, as well as one for XS Injectors, following its recent acquisition of Injectors Online.