CoolDrive Customers Won Big with the ‘Coolest Holidays Giveaways’ Promotion
6 Feb, 2023
The CoolDrive Auto Parts ‘Coolest Holidays Giveaways’ promotion was a resounding success for the family-owned company and its customers.
From 1 October to 30 November, 2022, CoolDrive trade customers received one entry into the prize draw for every $50 + GST spent on air conditioning or engine cooling products from participating brands.
“We were really pleased with the success of our recent ‘Coolest Holiday Giveaways’. The overall aim of the promotion was to incentive and reward our customers and we really felt we achieved that with over $85,000 worth of prizes given away,” said Jock Harris, General Manager – Marketing at CoolDrive Auto Parts.
“We look forward to launching even more exciting promotions during 2023.”
The ‘Coolest Holidays Giveaways’ had a number of travel experiences awarded which included trips to Las Vegas, skiing holidays in New Zealand, as well as beach holidays to Fiji, Bali and Cairns.
Gift vouchers were also awarded to stores such as JB Hi-Fi, Drummond Golf, BCF, and Rebel Sport.
The major prize was awarded to three winners who each won a trip to this year’s SEMA Show in Las Vegas, including flights and accommodation, as well as tickets to the premier automotive speciality product’s trade event.
CoolDrive’s engine cooling and air conditioning categories are amongst the largest in the industry with a comprehensive range of products and accessories from leading brands including Aisin, Ariazone, Atco, Bosch, CPS, Delphi, Denso, Doowon, Hanon Systems, Jayair, Jayrad, Koyorad, Nissens, Tridon, Unicla and Valeo, to name a few.